Evaluation - Importance of Technology

In the planning stages, we used the internet for preliminary research, this enabled us to do our surveys quickly and instantly using websites such as Survey Monkey. This saved us so much time due to the fact it was done over the internet. We could reach our target audience in larger numbers by posting our surveys on things such as Facebook, Twitter and instagram. This helped us with things like deciding on costumes, where to film and what song to choose. Celtex also helped us a lot in our planning stages with things like creating our script, storyboard, a calendar and master catalogue. This kept us highly organised and helped us to work quickly when it came to the construction stages.

In the construction stages media technologies were highly important when it came to things like filming, and editing. We used the internet, cameras, tripods, preliminary software and after effects. Without technology we  couldn't have even created the things we wanted to create. We wouldn't have been able to record the video.

In the evaluation we again used things like the internet, cameras and power point. We recorded our interviews, posted them on the internet and created our evaluation feedback. Using technology helped us with organising our evaluation due to the fact that we  could put it all in one place (blogger). Technology also helped us with time saving due to the fact that we didnt have to write things down like conversations and surveys didn't need to be handed out they were all posted on the internet and the conversations were filmed.

By Eden and Harold

Evaluation - Audience Review

By Harold

Evaluation - How Does Your Project Challenge Real Media Texts?

In this blog i will be explaining how our music video challenges real media texts. Our product is challenging due to the clothes we are wearing in our video. We took 'chavy' to the next level and highlighted it heavily with our clothing, makeup and some of our actions in the video.

 We also challenged other music videos by The role of a male being played by a female. In other music videos no one ever plays two roles. In our video we thought that would be challenging and controversial to have a female play one of the male roles.

We feel that our music is more comical, although the lyrics are strongly about a break up and heartbreak, we decided to create more of a parody of N-Dubz to make the video less serious and more light hearted. The narrative is controversial due to the fact that a violence is strongly shown through the punch scene.

 We also took the whole 'lower class area rap artist' to the extreme by rapping in front of graffitied backgrounds and in front of blocks of council estate flats. People like Devlin and N-Dubz do the same but we made sure that every opportunity we had we made it look 'lower class'.

This is our take on 'lower class area rap artist' based on the artists from East London, where we are from, we took inspiration a lot from N-Dubz music video "Ouch" and Devlin's music Video "Runaway"

Devlin - Runaway




N-Dubz - Ouch


By Eden Frost

Evaluation- Reflection Blog Post

Construction - Reflection Post 12

Yesterday we filmed some more narrative to go into our music video. I took on another role so i now play three roles in the video. We filmed a lot if stuff that goes with the lyrics so it will all fit together. We feel that the parody theme is coming along pretty well and it is still going to be quite comical. Harold has a cat, so we used catnip in the packaging it comes in to suggest drugs being hid from the draw draw with money. It looks quite affective and we feel it will go well in our video. We took some photos on our iPhones of ourselves for this reflection post.

Harold as Dappy, Eden as Fazer.

Toni as Tulisa, Eden as Fazer.

Toni as Tulisa, Eden as Fazer.

Written by Eden

Construction - Coursework Analysis

Written by Eden Frost

Construction - Reflection Post 11

This week we have progressed a lot with our filming, we feel that we are at least half way through our film at this time. We have started editing and cutting all our clips. We also feel that this year, we are much more organised due to the fact we do not rely on anyone but ourselves. We filmed once at home and once in the drama studio. Because we filmed a lot at one time we have a lot to work from and a lot to edit.


Written by Eden Frost