Our media product is different and also slightly similar to other professional products, from our camera techniques to the way we edited. Although we couldn't afford to actually use professional equipment, we used Low - Medium quality cameras and use the built in microphones so the quality of the actual film is lower than professional. Also, our music video is similar because of the subjects we chose to look over, we used controversial subjects including drugs and stolen money and cheating etc.. The characters are being played stereotypically, dressed in hoods and based in a poor estate, playing the role of N-Dubz at their early years when they weren't that big and didn't have much money.
N-Dubz Early Years.
Me, playing the role of Dappy.
What have you learned from audience feedback?
When we showed the music video to a selection of people, we used two males and two females to make the feedback fair and equal, the audience were also around the same age group as what we found out on a statistics website. When they watched it, we gathered information from how they reacted and what they told us to improve on. They told us what bits they liked, what bits they didn't like and what we should change about it. We also found that they enjoyed the comedy aspect that we included in it, pulling a few gags every now and then causing controversy because some of the scenes are quite serious and some may find sensitive, but after them we put in a joke and it lightens it up.
This is the scene where me and Toni are arguing and it turns to me, cuts the music out and pans the camera down, showing the audience what I'm wearing and playing a cricket sound effect to exaggerate the joke of what I'm wearing, makes me look silly.
How did you use media technologies in the construction, research, planning and evaluation stage?
We used a lot of technology, mainly the internet because we can get a lot of information from the internet. In the construction stage, we looked at using software like Photoshop and we researched other main brand artists websites so that we had an idea of what to put on our own version of the N-Dubz website. Then for research we used a website called Music Metric to get all the statistics of them, from the genders that listen to them, to how many albums they've sold. From this we have found out what to include in our own video that will suit the target audience more and make our music video better.
Music Metric.
How effective is the combination of your main product and ancillary texts?
All of our produces link together, in the music video you'll see blocks of flats, council estates and graffiti sprayed on the walls, and on our website, you'll see that the font that we have used is like graffiti, sprayed on the wall of the website. We have also made the website dark and black, this linking to the darkness of the early years of N-Dubz's career. Also on the CD Cover there is a QPR code, and when you scan that code, it links you to the website, and on the website, you'll find the music video, so everything is actually linked together.
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